Email marketing can be a fantastic way to increase sales and keep your customers updated on new products or services. However, if you make any of the following mistakes, your campaigns will likely fail. In this blog post, we will discuss some common mistakes that business owners make when sending out email marketing campaigns, and how to avoid them.
Not Segmenting Your Audience
Are you sending the same generic email to everyone on your list? If so, you are likely missing out on conversions. It is important to segment your audience based on their interests, purchase history, and other factors to send personalised emails that are relevant to each individual. If a customer receives an email about products they are interested in, they are more likely to engage with your brand and make a purchase.
When you send generic emails, your subscribers may start to feel like just another number and unsubscribe from your list.
Grammatical and Spelling Errors
Next, always proofread your email campaigns before sending them out. If you forget to edit or proofread, potential customers may lose trust in your brand due to the mistakes. Even if you don’t think it’s a big deal, it could make customers believe that your company isn’t reliable or trustworthy.
These days, you’ll find lots of tools available to check for grammar and spelling errors. Use them to make sure you don’t have any typos or incorrect punctuation in your emails.
Sending Too Many Emails
You’ve probably received emails from companies where you felt like they were spamming you with too many emails. Do the same to your customers, and they’ll start unsubscribing from your list in a hurry. What’s worse is that they may even mark your emails as “spam”, which can affect your reputation and deliverability.
How frequent is too frequent? It depends on your industry and the type of emails you’re sending out, but it’s generally a good idea to err on the side of caution. If you’re unsure, then try A/B testing different frequencies to see what your subscribers respond best too. If you’re sending an email an hour, you’re probably going to frustrate people.
No Call to Action
What do you want people to do after they read your emails? Make sure that each email has a clear call to action that tells readers what to do next. Without a call to action, it’s harder for your readers to understand how they can benefit from the content of your emails. Always make sure to include a concise and clear call to action in each email you send out so that readers will know the right steps to take after reading the email.
Not Having a Strategy
Are you currently, or have you ever, sent out emails without any kind of strategy or plan behind them? This is a mistake that will likely destroy your email marketing campaigns. Having a strategy will help you understand who your target audience is, what type of emails they respond to best, and when it’s appropriate to send them. You should also plan the structure of your emails, and develop an effective call to action.
If you’re struggling to come up with strategies for anything in your digital marketing campaign, remember that professionals exist to help. For example, it could be a Facebook ads agency, a Google ads agency, an SEO agency, or any other professional.
